Pre-launch · Founding 500
Sixteen bottles. Two sips.
Pour, stir, drink — and swallow one pill with it. Once in the morning, once at night. That is the whole routine.
Everything your body needs, at the full dose the research and studies used — and nothing it does not. No fillers, nothing for show, no megadoses your body pays for later, and nothing hiding behind the words “proprietary blend”.
Not for sale yet. The first batch will be small — and it goes to the Founding 500 first. The list is how you make sure you are on it.
The pain
Fifteen minutes every morning. And you still skip days.
You know the scene: sixteen bottles on the shelf, lids everywhere, counting pills into your palm, squinting at labels to remember which one goes with food and which one does not. Ten to fifteen minutes of your morning — every single morning.
And the all-in-one blends? Do the math they hope you never do. When ninety ingredients share one small scoop, each gets a pinch — a fraction of the dose the research and studies were built on. And even that pinch is usually the cheap form of the ingredient, chosen for their margin, not for your body — ask them if their CoQ10 is plain ubiquinone or the ubiquinol your body actually absorbs. That is why the tub talks big — and the scoop delivers small.
And when you travel, the whole bag stays home — who packs sixteen bottles? The skipped days pile up. And the lab certificates that would prove what is actually inside? Good luck finding them.
What age takes
- 10–50%
- How far NAD falls in human tissue across adult life. Anyone quoting one number is guessing.
- About half
- Of the CoQ10 a heart holds at twenty is still there at eighty.
- 1% a year
- Skin collagen measures that much lower, every year of adult life.
What you are already short of
- 7 in 10
- Adults here measure below the vitamin D level most guidelines call sufficient, in one of the sunniest places on earth.
- 48%
- Of Americans surveyed eat less magnesium than they need. Ours goes in the evening drink, where it supports restful sleep.
- ≤4%
- The omega-3 index band the Middle East sits in. It is the lowest band there is.
The fix
Two sips. Nothing for show.
So we rebuilt the whole stack around one rule: if an ingredient cannot go in at the full dose the research and studies used, it does not go in at all. And everything that did go in is measured to what your body actually needs — no megadoses, no mystery extras. For every ingredient we choose the form your body actually absorbs, like ubiquinol over plain ubiquinone — even when it costs several times more.
What survived that rule fits into two sips a day.
AM
One drink, one pill
Your morning ritual — built to support your strength, energy and focus through the working day.
PM
One drink, one pill
Your evening ritual — built to support recovery and calm, restful sleep. Five days on, two days off.
The proof
Five promises we will never break.
Honesty is the only real edge in this category. These five promises can be checked — and we publish the papers that let you check them yourself.
Full doses, not dustings
Every ingredient is at the dose the published research and studies used. If we cannot reach that dose — or cannot find a source with the right brand, the right purity and sustainable practices — we leave it out and tell you why.
Named sources you can trace
We choose branded raw materials from named suppliers, and we print the source on the label — not hide it in a footnote.
Every batch tested
Every production batch goes to an independent lab: heavy metals, bacteria, allergens, and a check that what is on the label is what is in the tub. The formula itself is dairy-free, gluten-free and non-GMO — tested, not just claimed. We publish the results, batch by batch.
Halal by design
Halal from the first specification: grass-fed halal bovine sources, and no alcohol anywhere in the formula. Certification is in progress. And where a grass-fed bovine source is genuinely the better one, we use it and say so plainly — we do not reformulate to chase a marketing badge.
Packaging that respects the planet
Recyclable materials, no excess plastic, and suppliers who document where everything comes from. What is good for you should not cost the earth.
The numbers
Seven numbers we did not invent.
None of these numbers are ours. They are published findings, every one of them named below so you can go and read it yourself. They describe what the research measured — not what any supplement does about it.
Creatine
Five grams, and not one word about age.
Your body makes some creatine and takes the rest from meat and fish, so people who eat little of either measure lower — 117 mmol per kilogram of dry muscle against 130 in omnivores, in a controlled comparison.
On whether stores fall with age, the honest answer is that the evidence does not show it. Phosphocreatine measures about 5% lower in older adults, creatine itself measures about 5% higher, and the review says plainly that it is unclear whether muscle creatine storage decreases with age. We could have sold you that decline. It is not there.
The authorised European wording is this: daily creatine consumption can enhance the effect of resistance training on muscle strength in adults over the age of 55. The beneficial effect is obtained with 3 g of creatine a day in conjunction with resistance training, performed at least three times a week for several weeks at an intensity of at least 65–75% of one-repetition maximum. The morning drink carries 5 g, week after week, year after year.
Burke et al., Medicine & Science in Sports & Exercise, 2003Dalbo et al., Dynamic Medicine, 2009Commission Implementing Regulation (EU) 2017/672
NAD
The number everyone repeats is not in the paper.
NAD+ is the coenzyme every cell uses to turn food into usable energy. Measured in human tissue — skin, brain, heart, liver — it reads lower in older adults than in younger ones, by somewhere between 10% and 50% across adult life, depending on the tissue and the study. Measured in whole blood, it does not fall at all.
You will see "NAD halves by middle age" everywhere in this category. The study that claim is attributed to reports correlations and publishes no percentage. So we give you the range, and we tell you why it is a range.
The morning drink carries 300 mg of nicotinamide riboside, which the body converts to NAD+, at that dose week after week, year after year.
Chini et al., Aging Cell, 2024Massudi et al., PLoS ONE, 2012
CoQ10
Your body’s own production peaks at twenty.
CoQ10 is what mitochondria use to move electrons, and the body makes its own — production peaks at about twenty and falls from there in every organ measured except pancreas and adrenal, which peak in the first year of life.
In human heart muscle it measured 110 micrograms per gram in people aged 19 to 21, and 47 in people aged 77 to 81. A little under half.
The morning softgel carries 100 mg of ubiquinol — the form the body absorbs, rather than the cheaper ubiquinone.
Kalen, Appelkvist & Dallner, Lipids, 1989Figures confirmed in Nutrients, 2024
Collagen
Ten grams, because that is what the trials put in people.
Skin collagen was measured in 148 people aged 15 to 93 and fell in a near-straight line — about 1% for every year of adult life. That is collagen that was measured, not collagen the body was making.
The 10 g trials measured skin moisture and dermal collagen density; the trials that measured elasticity used 2.5 to 5 g. We chose the higher of the two. We are not going to tell you what it will do for your skin — European regulators reviewed those claims and did not authorise them, and they reviewed the joint-health claim separately and did not authorise that either. On the skin claim the panel accepted that better skin function would be a real benefit, and found the evidence did not establish it.
The dose and the papers are what we can honestly give you: 10 g of collagen peptides in the evening drink, week after week, year after year.
Shuster, Black & McVitie, British Journal of Dermatology, 1975Asserin et al., Journal of Cosmetic Dermatology, 2015Proksch et al., Skin Pharmacology and Physiology, 2014EFSA Journal 2013;11(6):3257EFSA Journal 2011;9(7):2291
Vitamin D
The sunniest region on earth, and the lowest readings.
In the Eastern Mediterranean region — the Gulf inside it — pooled data from 7.9 million people put 71.8% below 50 nmol/L, the cut-off most guidelines use for sufficiency. It is the highest figure of any region in that analysis.
A separate five-year record of 22,335 people tested in Saudi Arabia found 67.3% below 30 ng/mL. Different thresholds, different methods, same direction — and we quote each with its own threshold rather than pretending they are the same measurement.
The morning drink carries 3,000 IU of vitamin D3, every day, whether or not you saw the sun.
Cui et al., Frontiers in Nutrition, 2023Madkhali et al., Frontiers in Public Health, 2025
Magnesium
This is American data, and we are going to say so.
The largest national intake survey that exists found 48% of Americans, of every age, eating less magnesium than their estimated requirement.
Nobody has published the equivalent for the Gulf. We would rather tell you that than borrow a number and dress it up as local.
The evening drink carries 200 mg of elemental magnesium, and supports restful sleep.
Omega-3
Three quarters of the world’s countries have never been measured.
The omega-3 index is the share of EPA and DHA in your red blood cell membranes. Above 8% is the band researchers describe as desirable; 4% or below is the lowest band there is. A survey of 298 studies placed the Middle East in that lowest band, and the 2024 update found most of the world still low or very low — and about three quarters of countries with no data at all.
The authorised European wording is this: EPA and DHA contribute to the normal function of the heart. The beneficial effect is obtained with a daily intake of 250 mg of EPA and DHA.
The evening softgel carries 1,200 mg, grown from algae rather than taken out of the sea.
Stark et al., Progress in Lipid Research, 2016Schuchardt et al., Progress in Lipid Research, 2024Regulation (EU) No 432/2012
The Founding 500
Be one of the first five hundred.
Leave your email and you will hear from us once — when the first batch is ready, not before. Founding members keep their founding price for at least the first two years.